Nestled in Milwaukee’s backyard, the City of Wauwatosa came to Streetsense with an identity crisis: not sure where to fit within the old and the new. Here, we completely rebranding this magical city and created a vibrant destination plan, driven by full immersion, community listening, and feeder market surveys. From that, we created targeted audiences that gave way to the “Glow Boldly” brand.
Here, we tell vibrant stories about the people, places, things, that truly “Glow Boldly”. Through these narratives, we were able to uncover pent up demand for over 310,000 visitor parties and just under $300 Million in visitor spending, $22 Million in hotel and sales tax revenues and $450 Million in Economic Impact potential. 2019-2022.
Discover Wauwatosa
Tupelo Honey entrusted Streetsense’s Agency team to ground-up redesign the website and the menus—creating a cohesive brand experience across the digital and physical worlds for the first time in Tupelo's history
WEBSITE
The Streetsense Agency team worked to design and launch a wholly new web experience, one that used fresh video and photography, incorporated elements of the memorable menu design, and allowed seamless searchability for the expanding restaurant’s many bespoke, local destinations.
Tupelo Honey
MENUS
The team redesigned the menus to reflect both the fresh sophistication of the built environment as well as the updated digital experience. The new look-and-feel features thoughtful placement of memorable flora motifs and brand patterns to add visual interest without detracting from the menu descriptions. This holistic approach to brand touchpoints in both the online and on-site realms creates strong brand cohesion for Tupelo’s audience.
IMAGERY
Utilizing textures found throughout the various Tupelo locations, we created new website imagery that encompassed all aspects of Tupelo's offerings.
Welcome to Sunseeker Resort, Florida’s premier Gulf Coast destination. In partnership with Allegiant Travel, Streetesnse’s Marketing, Placemaking, and Branding teams helped bring Sunseeker Resort to life through innovative go-to-market strategy, campaign development, and expert branding. Through crafting thoughtful brand positioning and creativity, Streetense helped shape the entirety of the resort in all touchpoints.
While the resort was well under construction, our teams crafted through audience research, defined placemaking, and unique branding that set Sunseeker apart as a local and regional destination. Combining the power of strategic design and programming, we helped Sunseeker build a positive and exciting reputation.
