Pharmaceutical Marketing
During my time at JUICE Worldwide, I lead creative teams through campaign development for global partners such as Pfizer, Merck, ProPharma, and Leo Pharmaceuticals. By bringing a touch of whimsy to the Pharma world, my teams were able to create award-winning campaigns helping educate consumers and bring elevated representation to B2B needs.
Ubera
Solid partnerships are the backbone of solid creative.
Introducing Heart and Brain—2 characters who will take you on the UBERA journey. For the US launch of UBERA, an herbal supplement from ProPharma Pharmaceuticals, our goal was twofold: Make the product name stick in the minds of health-conscious consumers and use storytelling to reinforce how a healthy heart and mind makes for a happy, healthy you. In collaboration with production/animation partner, Nathan Love, and the terrific clients at ProPharma, the end result was as delightful to create as it is to watch.
Picato
RX Club Award of Excellence 2014
For Picato’s first TV commercial, we were tasked to generate awareness for the skin disease, actinic keratosis (AK). Not only did we want to bring awareness to the widely unknown disease, but generate sales and conversation around Picato itself. The TV ad was accompanied by a website, print journal ads, banner ads, and a consumer “Quick Start Kit” detailing treatment and process.
AMPYRA
AMPYRA® is the first and only brand prescription medicine indicated to help improve walking in adults with multiple sclerosis. Bringing the “walking pill” narrative to life, we created a holistic campaign in print and digital.
