Fashion + Lifestyle
Through agency and in-house experiences, I’ve had the privilege to lead and support exciting fashion, retail, and lifestyle brands in engaging brand content, campaign development, creative strategy, advertising, and marketing.
MAC COSMETICS & MAC PRO
While at MAC HQ on Spring St. in NYC, I helped develop a new creative direction for print and digital for MAC Pro, MAC Cosmetic's brand solely for industry professionals. Beyond MAC Pro, I partnered with photographers and CDs to create an updated ambient image library and assisted with new campaign shoots. 2013.
UNDER ARMOUR
At Splashlight Studios, we brought a fresh perspective to Under Armour’s global eCommerce imagery and positioning. Reporting to “home base” in NYC remotely from the Baltimore, MD studio, I supervised the entire studio and respective teams, including producers, operations managers, stylists, photographers, retouching, and JR. ADs. 2018.
NORMA KAMALI
I was able to work for legend Normal Kamali in 2015 to help develop a new social strategy resulting in ~10k+ growth in 4 mo. With the dedicated Norma team, I art directed eCommerce, lifestyle and still life photoshoots, and beauty products, and helped design in-store experiences. 2015.
SWAROVSKI
With a passion for design and quality, Swarovski wanted to create a new line of fine jewelry focusing on ethically sourced diamonds and metals. Here, we created buyers guides, OOH, and social content for the launch. 2015.
LANE CRAWFORD
While at Chandelier Creative from 2008-2011, one of my favorite projects was helping create a catalog around the theme of celebrating new traditions for the holidays. The client, Lane Crawford, is Asia’s leading luxury multi-brand specialty store. The catalog boasts images of designer clothing, accessories, cosmetics, housewares, table top and holiday gift items shot on creatively built and styled sets.
