Logitech
Logitech is a multi-brand global technology company that brings people together through music, gaming, video, and computing. For 3.5 years, I served as a Creative Director for Streetsense, the Global/AMR social media agency of record (AOR) for Logitech, Logitech Video Collaboration, Logitech G, and Ultimate Ears. I partnered with Logitech’s global comms and marketing teams to reach an international audience with targeted, engaging, and inspiring content.
DEFY LOGIC
Created in partnership with Virtue Worldwide Brooklyn and directed by We Are From LA through Iconoclast, Streetsense led the creative strategy, development, and social media implementation of DEFY LOGIC, a major brand campaign showcasing stories of creators, streamers, artists, and activists in pursuit of their passions. Streetsense first debuted social implementation for DEFY LOGIC with Lil Nas X during Super Bowl LV and evolved into a second year of creator stories featuring Lizzo at the helm.
Always-On Content
My team supported global initiatives through original content creation in photo and video production, animation, audio, and beyond. The scrappier the better when it comes to churning out hundreds of pieces of content a month for the brands!
LogiTalk
Streetsense spearheaded the conception of Logitech's ongoing interview series, LogiTalk, featuring the makers, creators, and groundbreakers pushing beyond reason to change the world. Through virtual production, we were able to bring a new wave of storytelling to Logitech during the height of the pandemic and beyond.
